About Us
At RANDO, we’re on a heartfelt mission to support Reactive, Anxious, and Nervous Dog Owners and the dogs they love. We understand how challenging it can be to care for a dog with unique needs, and we’ve made it our purpose to make those challenges easier. Through innovative solutions, unshakable empathy, and a focus on visibility and awareness, we’re helping to create a world where every dog and their owner feels confident, understood, and celebrated.
Our Story
RANDO was born from a deeply personal experience. Our founders, lifelong dog lovers, know firsthand the struggles of caring for a nervous dog. Chase their 7 year old sproodle has always been very nervous.
Determined to find solutions, they immersed themselves in research, discovering the Yellow Dog movement, a fantastic charity, a globally recognised signal for dogs that need space. Inspired by this awareness campaign, the RANDO duo saw an opportunity to design products that go beyond functionality, focusing on visibility, safety, and education to create solutions for dogs who need support. What started as a personal quest quickly grew into a movement of its own, powered by passion and a deep desire to empower every dog owner navigating the same path.
The Power of Yellow
The Yellow Dog colours have become a symbol of RANDO’s values. Yellow isn’t just a striking hue, it’s a statement. For dogs who need space, yellow serves as an unmistakable signal to those around them, fostering both safety and understanding. This powerful symbol is at the heart of RANDO’s future products, from high visibility harnesses and leads to eye catching tags and accessories. Every RANDO product will incorporate thoughtful design elements guided by this principle, ensuring your dog is seen, respected, and supported wherever you go.
What Drives Us
At the core of RANDO is an unwavering belief that every dog deserves to live with peace and confidence and should be made to feel special! Dogs with unique needs often face misunderstanding or worse, exclusion and their owners often feel isolated in their care journeys. We believe in taking a holistic approach, focusing not just on products but also on building a compassionate, informed community.
Through state of the art materials and cutting edge design, we aim to raise the bar for products in the Reactive, Anxious, and Nervous Dog care market. Our team works tirelessly to innovate gear that blends safety, comfort, and visibility with style, so you never have to choose between practicality and aesthetics. Whether it’s walk friendly equipment or tools to improve your dog’s experience at home, RANDO is committed to solving real problems with real solutions.
A Vision for the Future
Looking ahead, RANDO is more than a brand, it’s a movement. Our vision is to create safer, more inclusive spaces for all dogs and their owners. We want to inspire a greater awareness of the needs of reactive dogs, not just within the RANDO community but throughout society. By pushing the boundaries of innovation, education, and advocacy, we aim to make the world a little kinder for dogs everywhere.
Connect With Us - Join Our Community
At RANDO, we recognise that behind every Reactive, Anxious, and Nervous Dog is a devoted Owner who wants the best for them. Together, we’re changing what it means to care for these unique furry family members.
When you join the RANDO club, you become part of something bigger, a supportive family united by patience, love, and an unbreakable bond with our dogs. Whether it’s through our gear, resources, or community connections, we’re with you every step of the way. Together, we’ll pave the way for happier walks, calmer days, and a brighter future for our best friends.
Join RANDO today and ensure your dog’s happiness with expert guidance and love.
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